5 DIFFERENT DESIGNS
The IK KLAP campaign focusses on 5 different categories: cats, dogs, livestock, birds and the environment / fish.
Each design follows the idea of the impact fireworks has on the different categories regarding animals / the environment. Next to hand-drawn illustrations and different photographs the design featured the colours and textures of fireworks and their remains.
MULTIPLE (SOCIAL) MEDIA
All 5 designs were adapted for different (social) media: Facebook, Twitter, LinkedIn, Instagram and the website.
Besides the main campaign images 5 different (Instagram / Facebook) carrousels were created with information regarding the impact of fireworks. Each category had 6 carrousel-slides - totalling in 30 slides for all categories combined.
Below is a selection of some of the slides.