5 DIFFERENT DESIGNS

The IK KLAP campaign focusses on 5 different categories: cats, dogs, livestock, birds and the environment / fish.

Each design follows the idea of the impact fireworks has on the different categories regarding animals / the environment. Next to hand-drawn illustrations and different photographs the design featured the colours and textures of fireworks and their remains. 

MULTIPLE (SOCIAL) MEDIA

All 5 designs were adapted for different (social) media: Facebook, Twitter, LinkedIn, Instagram and the website. 

Besides the main campaign images 5 different (Instagram / Facebook) carrousels were created with information regarding the impact of fireworks. Each category had 6 carrousel-slides - totalling in 30 slides for all categories combined. 

Below is a selection of some of the slides.

BANNERS IN DIFFERENT SIZES

The logo was designed into a banner which was scaled to the different sized required by the different media. 

Not only was the banner used digitally, it was also used on the day the campaign handed over 700.000 signatures to politicians in The Hague.